Kamis, 18 November 2010

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Airport Operations, Third Edition, by Norman Ashford, Pierre Coutu, John Beasley

THE MOST COMPLETE, UP-TO-DATE GUIDE TO THE MANAGEMENT AND OPERATION OF AIRPORTS

Fully revised for the latest FAA, ICAO, and IATA standards and regulations, Airport Operations, Third Edition, provides proven strategies and best practices for efficiently managing airport functions. This in-depth resource offers a broad perspective on the privatization of air transport worldwide. To reflect the evolution of regulatory guidance, two new chapters have been added to address safety management systems and airport operations control centers. New information on the latest trends, including security, environmental impact control, and emerging technologies, is also included. Authoritative yet accessible, this practical reference is ideal for aviation educators, students, airport personnel, airport planners and designers, and aviation managers at all levels.

Coverage includes:
* The airport as an operational system * Airport peaks and airline scheduling * Airport noise control * Aircraft operating characteristics * Operational readiness * Ground handling * Baggage handling * Passenger terminal operations * Airport security * Cargo operations * Airport technical services * Airport aircraft emergencies * Airport access * Operational administration * Airport safety management systems * Airport operations control centers * The airport operations manual * Sustainable development and environmental capacity of airports

  • Sales Rank: #1003775 in Books
  • Published on: 2012-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.50" w x 6.20" l, 2.15 pounds
  • Binding: Hardcover
  • 640 pages

About the Author

Norman J Ashford was Professor of Transport Planning at the Loughborough University of Technology, England from 1972 to 1997. He is the holder of bachelor, master and doctorate-level degrees in civil engineering. Dr. Ashford worked as a civil engineer in Canada and taught at the Georgia Institute of Technology and the Florida State University. He served as the Director of the Transportation Institute Division of Universities for the State of Florida. Dr. Ashford runs an aviation consulting company and has been active in the areas of airport planning, design, operations, and privatization on more than 100 airports in more than 40 countries.

Dr. Pierre Coutu is the President of Aviation Strategies International (ASI) where he leads and guides a multi-disciplinary, international network of civil aviation experts who leverage their experience to provide value-added, senior-level strategic advice and analysis to ASI's world clients. With more than 35 years of experience in the airports business, Dr. Coutu has worked with the Canadian Transportation Ministry in various capacities related to airport management and development as well as with the International Aviation Management Training Institute (IAMTI) as Executive VP and COO, from 1987 to 1998, during which the Institute graduated close to 5,000 aviation executives from 150 different countries. Dr. Coutu has also been speaking at worldwide industry events and teaching airport management within aviation MBA programs at universities including Concordia University (Canada), Beijing University of Aeronautics and Astronautics (China), and Krems Danau University (Austria).

John R Beasley graduated from the University of Oxford with a First Class Honors degree in Natural Sciences (Physics), is a Chartered Physicist, a Member of the Institute of Directors and a Member of the Association of German Engineers (VDI). He worked for Barclays de Zoete Wedd (BZW) as an investment analyst, publishing major research covering the defense and software sectors. In 2001, Beasley founded his own consultancy, Analytical Decisions, offering decision-making and policy implementation support.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Valuable insight of airport operations
By Amazon Customer
I bought the kindle version of this book for a month, rather than wait, I decided to post a preliminary review.

The authors are having strong academical background and practical experience in civil aviation, therefore they have written one of the finest books on airport operations I have ever read. Yet it is a very serious piece of writing, at once scholarly and erudite, while suitable for different level of people who are working in aviation industry. As such, it bears re-reading and serious study.

This is a book for somebody who wish to grab the full picture to understand the complexity of the airport operation systems, the reader could understand the area of passenger, freight, and aircraft handling, the airport viewpoint on airline scheduling, the safety and security issues, sustainable development and environmental capacity of airports, etc. All the things in this book is across the world, the proposition are followed the rule setup by governmental like FAA and international organization like IATA and ICAO. The book just doesn't bored like reading the manual, and I suspect it will be immensely useful to any of us who are willing to understand the logic of transportation, as they are working in same principle.

Dr. Ashford is a well known author in airport planning. When I first entered airport as a operations staff in 8 years ago, I learn a lot from his previous book - Airport Operations. It is a must-read for me. The Airport Operations 3/E contains a treasure trove of knowledge, in sum, I highly recommended this book for everyone who interested in this topic.

1 of 1 people found the following review helpful.
Excellent Reference
By Miguel Dau
This is an excellent book to be used as reference for any profissional that needs a support in this issue.
Capt Miguel Dau - Chief Operating Officer GRU Airport

2 of 3 people found the following review helpful.
THE book on airport operations
By Vojin Tosic
This is the third edition of a unique book in the area of airports, where there has been a recent wave of new books. This book is unique in the sense that it brings the reader the closest to the reality of airport daily life. This feature makes it very valuable for (less experienced) airport operators and managers as well as for planners and designers , who are often unaware of many operational details. It is also highly recommended for students in air transport and related fields.

This third edition has been written by a somewhat expanded team of authors, lead by Norman Ashford, one of the most prominent authors of (text)books on airports. Compared to the first two editions (1984 and 1997) this one has three new chapters on airport safety management systems, operations control centers, and sustainability and environmental capacity. The new chapters, together with the refreshment and updates of the whole text reflect the reality of the complex ever-changing world of airports.

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Minggu, 14 November 2010

[C424.Ebook] Get Free Ebook Huckster: My Life as an Ad Man, by Ron Elgin

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Huckster: My Life as an Ad Man, by Ron Elgin

For years, friends and associates said that they enjoyed hearing stories about my experiences in and around the advertising business and suggested I write a book. I resisted, thinking that if anyone wanted to read about the ad biz, they'd rather read the thoughts and ruminations of someone from one of the a meccas like New York. But then I was reminded that while Seattle may not be the biggest market, it's definitely one of the coolest and most progressive. As Frank Sinatra would have said, "If I can make it there, I'll make it anywhere." My agency had the most successful thirty-year run of any agency in the history of this ultra-cool city. No agency in modern times had climbed to the top faster or stayed there longer. Perhaps success in Seattle did give me at least a modicum of credibility. Bolstered by that fact, I kicked around the idea of writing a "How to" book to help others succeed in this fascinating business irrespective of where they chose to ply the profession. That is, I kicked around the idea for a few days until I remembered why I had never been a huge fans of those books. Although my experience was limited, those I had read were too much like work. So being a creative guy, I decided to write a textbook that was both helpful and fun to read. After pounding out an outline, I sent it to a friend who is very smart, a great writer and someone not afraid to tell me when I'm being stupid. "Ron, you're being stupid," he said. "A textbook on advertising written by you would never get off the shelves. Write a true-life 'womb to tomb' story about your incredible career in advertising. The very idea that Ron Elgin could become a success at anything is not just funny, it's fucking hilarious!" So you won't find chapters promising to teach you the secrets of becoming a great presenter, or showing you the formula for guaranteed financial success, or giving you tips on client retention, or even a diagram showing how to button your fly. Instead, I share stories. True stories -- well, at least how I remember them. Anyway, my hope is that perhaps through this collection of bizarre but true stories, you can learn from my mistakes, benefit from when we did get it right, and most of all, just have fun reading about an incredible magic carpet ride.

  • Sales Rank: #582480 in eBooks
  • Published on: 2015-02-03
  • Released on: 2015-02-03
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
One Huck of a Book!
By Gus Selke
Inside the playful and self-deprecating cover is a rollicking good read, filled with wonderfully told stories. Some contain valuable insights, others are unbelievably wild and crazy, and the rest are Dave Barry laugh-out-loud funny. Huckster is a big fat, fistful of fun.

As a former employee, I can’t help chuckling at Ron’s claim that he hired people “smarter” than him. It’s a great premise and characteristically clever approach. But if I was half as smart as Ron, I would have started an agency and persuaded him to help ME get rich! Still, ‘Huckster’ is a love letter to all of us he chose to work with, and proof we were part of something big.

Ron is a win-win guy if there ever was one. He built his success on the success of his people. Those who trusted and followed him learned from the best and shared in the rewards.

Surviving, let alone flourishing in Seattle’s ad business, particularly in the 80’s and 90’s, was a lot tougher than it was in NY or LA. With few large companies, small marketing budgets, and a focus on tactics and sales versus strategy and branding, Ron’s road to the top was a formidable challenge.

Here it was common to hear: “all we need is a basic brochure that looks nice, but is as cheap as possible”.

Ron: “I’m sorry to hear about your troubles. Are you just trying to stay afloat, or actually going out of business?”

Client: “What are you talking about? My company is doing great!”

Ron: “Really? Then why would you want to give the opposite impression to your audiences?”

‘Huckster’ will both enlighten and entertain. Don't miss it.

1 of 1 people found the following review helpful.
I Laughed Long and Loud!
By Paul R. Marriott
Huckster is one fun read. It’s the story of Ron Elgin who along with his partner, Dave Syferd, started a scratch advertising agency in Seattle and grew their billings to $500 million by the time they finally sold. Elgin’s life story is wrapped up in this humorous and creative book, and although he says it’s not a “how to” manual, his story reveals his own excellent business practices such as hiring top notch people and delegating at the highest level. He is also quick to praise employees for their valuable contributions to the business.

Additionally, Elgin makes clear that running an ad agency cannot be done without the use of meaningful and appropriate expletives. Who could?

His stories of various accounts he acquired, worked on and yes, lost, are fascinating and illustrative of the wide mix of creative talent that Elgin Syferd was able to provide. Among the chapters I personally enjoyed the most was the one entitled, “And Then God Said…” It deals with Kirk Lanterman, the executive at Holland America with whom Elgin worked. The chapter describes their relationship and the work, but includes 15 pages of Lanterman’s extremely humorous and intimidating comments to fellow workers and colleagues. Elgin calls Lanterman’s wit “acerbic.” That would be an understatement. These are simply hilarious. Despite the put downs, Elgin describes Lanterman as a really fine person. This chapter is worth the price of the book all by itself. Elgin took good notes.

You don’t need to know anything about advertising to enjoy Huckster, although anyone who ever started a business would definitely find this book to be a joy. Hats off to Elgin and Dave Syferd for the work they did over the years, and special kudos to Elgin and his charming wife, Bonnie (who I’m sure was a pocket editor), for putting this book together. Five stars from this reader.

1 of 1 people found the following review helpful.
Huckster is funny, entertaining, beautifully written and will not dissapoint.
By Doug S.
Huckster is a terrific business book that is very funny and entertaining from start to finish. The author is not only a highly successful AdMan who has honestly shared his personal experiences and learnings from business, he is a gifted writer with the skills that will make you yearn to read his (hopefully) next book.

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Senin, 01 November 2010

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Charismania, by Roland Howard

The Charismatic movement is experiencing growth worldwide. Heralded by many as the future of Christianity, it has spread through all the major Christian denominations. This book examines the origins of Charismatics, charts their rise in the UK, and examines trends within the movement. Basing his study on a number of authenticated case studies, the author explores key phenomena, such as spirtual warfare, exorcism, spiritual gifts and the "Toronto blessing". He seeks to raise significant questions about the values and practices of the movement, and considers these in relation to the wider rise in fundamentalism and experience-based religion.

  • Sales Rank: #6762904 in Books
  • Published on: 1997-08
  • Original language: English
  • Number of items: 1
  • Dimensions: .50" h x 5.35" w x 8.50" l,
  • Binding: Paperback
  • 208 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
A well written expose of the charismatic excesses
By A Customer
Written from a British perspective, Roland Howard exposes many of the excesses of the Charismatic movement. From the beginnings of the Charismatic movement in the U.K.through the arrival of the Toronto Blessing and the movement's possible future. Detailed accounts of sexual, psychological ,and ministerial abuses abound. Yes people have died because of this movement as the sad case of Audrey Reynolds documents. Minuses: Howard uses too many acronyms. He misidentifies Rodney Harold-Browne as an American, he's actually South African.

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For a course in Medical Dosages Calculations in departments of Nursing; pharmacy, pre med, pre dental and other health disciplines. Completely revised and updated to include the latest practices and medication, the Eighth Edition maintains its user-friendly structure and offers students a comprehensive yet accessible drug calculation text and workbook. Using the dimensional analysis format, this invaluable resource begins with simple arithmetic and progresses to the most complex drug calculation problem, enabling students to develop the mathematical skills required for medical dosage calculations. With a host of pedagogical aids that includes case studies, self-tests, practice problem sets, and a new Companion Website. This text provides students with both the skills and understanding necessary to master this crucial area of nursing studies.

  • Sales Rank: #2680587 in Books
  • Published on: 2003-07-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.78" h x .59" w x 8.52" l, 1.79 pounds
  • Binding: Paperback
  • 400 pages

From the Back Cover

The Eight Edition of Medical Dosage Calculations continues to be a user-friendly drug calculation text and workbook. Utilizing a dimensional analysis approach, this comprehensive resource begins with simple arithmetic and progresses to the most complex drug calculation problem. Completely revised and updated to include the latest practices and medications, an updated comprehensive review section, and a new companion website, it provides all of the details for a complete understanding of these most critical calculation skills.

  • NEW—Companion Website—www.prenhall.com/olsen—with critical thinking questions and more.
  • Revised and updated to include the latest practices and medications.
  • Updated questions, critical thinking case studies, practice problem sets, and self-tests.
  • Over 1000 problems throughout.
  • Exercises complete with solutions for a complete look at the step-by-step process.
  • A comprehensive review section is ideal for reference and self-testing.
  • An arithmetic review (Chapter 1) provides a foundation for the calculations that follow throughout the text.
  • Actual drug labels are real-life examples of what is used in health care settings.
  • The most frequently used drugs organized by both generic and trade names.

Excerpt. © Reprinted by permission. All rights reserved.

In a growing range of health-care settings, nursing and allied health professionals are assuming increasing responsibilities in every aspect of drug administration. The first step in assuming this responsibility is learning to calculate drug dosages accurately. Dosage calculation is not just about math skills, it is an introduction to the professional context of drug administration. Calculation skills and the reason for their application-this is what Medical Dosage Calculations has taught thousands of students with unmatched success through seven editions.

Medical Dosage Calculations is a combined text and workbook designed for the student of dosage calculations. Its consistent focus on safety, accuracy, and professionalism make it a valuable part of a dosage calculation course for nursing or allied health-care programs. It is also highly effective for independent study and may be used as a refresher to dosage calculation skills or as a professional reference.

Topics introduced and developed in Medical Dosage Calculations include:

  • basic arithmetic skills
  • systems of measurement
  • dosage calculations for all common forms of drug preparations
  • IV and specialized calculations

In addition to these topics, this edition includes substantially more information about basic drug administration. Readers will learn how to interpret actual drug labels, package inserts, and various forms of medication orders, as well as how to recognize a wide variety of syringes.

Key Features of Medical Dosage Calculations

We have built on the strengths of the previous editions by continuing to provide the thoroughness of a textbook with the practicality and convenience of a workbook. Here are the important features that have made Medical Dosage Calculations an effective and popular book through seven editions.

  • Dimensional Analysis Calculation Method. Dimensional analysis is a technique in which the units on the drug package are systematically converted to the units on the drug order. Conversion factors have traditionally been used to simplify complex calculations in physics and chemistry. However, before the first edition of this textbook in 1972, these methods had not been applied to drug calculations. Dosage calculation methods were limited to either the ratio-and-proportion method or the use of memorized formulas. Our innovation in dosage calculation has come to be imitated in many textbooks and accepted by an ever-increasing number of medical professionals over the three decades since we coined the phrase Dimensional Analysis.
  • Learn by Example. Each chapter unfolds basic concepts and skills through the use of examples.
  • Case Studies. Realistic case scenarios allow the student to apply concepts and techniques presented in the text to a clinical setting.
  • Problem Sets. This text/workbook offers learners more than 1000 practice opportunities. Answers to all but the Additional Exercises can be found in the book. Answers to the Additional Exercises are in the Instructor's Guide, and on the companion Website. Each chapter's practice opportunities are grouped into four problem sets:
    • Try These for Practice
    • Exercises
    • Additional Exercises
    • Cumulative Review Exercises
  • Comprehensive Self-Tests. Upon completion of this text/workbook, these Self-Tests quiz the students' comprehensive knowledge. Answers to the Self-Tests can be found in the book.

Organization. The skills mastered in Medical Dosage Calculations are arranged into four basic learning units:

  • Unit 1: Basic Calculation and Administration Skills
    After a review of basic number skills, this section introduces the essentials of drug administration. A separate chapter introduces dimensional analysis using a friendly, commonsense approach.
  • Unit 2: Systems of Measurement for Dosage Calculations
    This section covers the three systems of measurement that nurses and other allied health professionals must understand to interpret medication orders and calculate dosages. Readers learn to convert measurements between and within measurement systems.
  • Unit 3: Common Medication Preparations
    The chapters in this unit prepare readers to calculate oral and parenteral medication dosages and introduce the preparation of solutions.
  • Unit 4: Specialized Medication Preparations
    This important final section provides a solid base for calculating IV and enteral flow rates, intravenous piggyback infusions and duration of infusions, as well as pediatric dosages.
Benefits of Using Medical Dosage Calculations
  • Constant skill reinforcement through frequent practice opportunities.
  • More than 1000 problems for students to solve.
  • Commonly used medications featured.
  • Actual drug labels, syringes, drug package inserts, and medication orders are illustrated throughout the text.
  • Ample work space on every page for note-taking and problem-solving.
  • Answers to the problem sets are found in Appendix A at the end of the text.

Most helpful customer reviews

14 of 15 people found the following review helpful.
great book if you want all the WRONG answers!
By A Customer
We used this book at my college for our math class. Did the publishers or editors actually read this book? In every chapter, and I mean literally, EVERY chapter, the example problems had typos in them. There were numbers in the calculations that even my math instructor could not figure out where they pulled it from. And don't bother to try to check your work with the answers in the back of the book... in every chapter, our class (and instructor) found at least 3 problems that had the incorrect answer listed in the back.
I would love to know how the people who have created this book (as this is the 8th edition) have managed to not have this book pulled and not used from schools due to the inconsistencies. It was a miracle that my class made it through this semester having to use this book.
I would not recommend it to anyone, except maybe an editor.

4 of 4 people found the following review helpful.
It wasn't what I expected but it is very helpful in pharm recall.
By Serena Mary Walker
Although I did not want but appreciated the review of pharmacology, what I was looking for the most was a step by step illustration of several proportion problems that led into the dosage calculations using similar step by step formats; but I was disappointed because this book does not do that and with what I paid for this book and the description that was provided that's what I was led to believe this book would provide. So I'm still at the same point I was at in the beginning, looking for a book to help refreshen my memory on proportions although I have found excellent material else where to help me with dosage calculations themselves.

0 of 0 people found the following review helpful.
Excellent
By Rande5
The product arrived quicker than stated; pleasantly surprised. The book was packaged accordingly and we are very pleased with this transaction!

See all 5 customer reviews...

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Principles of Music, by Philip Lambert

Ideal for students with no prior experience with musical notation and music theory, Principles of Music presents a series of lessons that proceeds step by step through music fundamentals. Taking a keyboard-oriented approach, it focuses on the basics-musical notation of rhythm and pitch, major and minor scales, key signatures, intervals, triads, and seventh chords-providing the necessary background for more advanced study in music theory. In addition to lessons in pitch notation and tonal materials, the book also covers the basics of rhythm and meter through separate lessons and performance exercises that reinforce rhythm reading. While rooted in a repertory of Western art music-with excerpts from great works by composers ranging from Bach to Bernstein-the text also encourages students to explore other works, and other musical traditions, with lists of suggested further listening at the end of each lesson.

Distinctive Features
* "HELP" boxes provide information that is essential to understanding and completing the written exercises that appear at the end of each lesson
* "CREATE!" sections present suggestions for exploring central concepts in imaginative ways, including improvisation and model composition
* Marginal icons direct students to streaming audio recordings on the book's website (www.oup.com/us/lambert), underscoring how listening helps them understand musical concepts

Instructors: Help your students practice and master basic music theory skills with Oxford's online Music Theory Skill Builder. Specially priced packages are available for this text. Contact your Oxford University Press representative for more information.

  • Sales Rank: #143963 in Books
  • Published on: 2013-09-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.00" w x 10.90" l, .0 pounds
  • Binding: Paperback
  • 400 pages

Review

"Lambert obviously has years of experience in the classroom. He covers all of the basic concepts and the exercises are well planned out."--Donna Ham, South Plains College


"I really like that the topics are presented in smaller units, so students can get a sense of closure after learning something new."--Debbie Benoist, San Jacinto College South


"This is the first textbook I've seen which could actually be integrated with beginning piano...something that has been needed for decades."--Robert A. M. Ross, Community College of Philadelphia


About the Author

Philip Lambert is Professor of Music at Baruch College and the Graduate Center, City University of New York. He is the author of Alec Wilder; To Broadway, To Life! The Musical Theater of Bock and Harnick; Inside the Music of Brian Wilson: The Songs, Sounds, and Influences of the Beach Boys' Founding Genius; and The Music of Charles Ives. He was editor of Theory & Practice volumes 19-21 (1994-1996), and Music Theory Spectrum volumes 20-22 (1998-2000).

Most helpful customer reviews

0 of 1 people found the following review helpful.
... book came right on time and I was so happy! I was worried it wouldn't get here in ...
By katelynn bolte
This book came right on time and I was so happy! I was worried it wouldn't get here in time for my college class. There were no complications and everything was as stated. It is in excellent condition.

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Rabu, 20 Oktober 2010

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Outstanding Assessment for Learning in the Classroom, by Jayne Bartlett

The main feature of an outstanding lesson is that all students make progress. Taking the structure of a lesson as the starting point, this book demonstrates how assessment for learning can be used to enhance and support all aspects of the learning process. Including chapters on embedding assessment during each phase of the lesson, using assessment data to inform planning, questioning techniques and feedback, the book will help you to use assessment effectively to produce outstanding results.

Packed full of practical strategies, this book shows you how you can make assessment meaningful in the classroom, directly impacting your students and creating a more autonomous learning environment. It is written specifically with the class teacher in mind and draws on a range of different examples across many subjects to deliver ideas that can be translated with ease to everyday teaching practices.

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  • Sales Rank: #2138756 in Books
  • Published on: 2015-03-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .71" w x 6.85" l, .77 pounds
  • Binding: Paperback
  • 206 pages

Review
'This innovative approach, with its practical advice and wide range of activities will be equally valuable to new and to experienced teachers; newer teachers especially will appreciate the confidence the approach will give them. Using this practical book across the school can help teachers ensure a consistency in approaching and reporting, giving results which are consistent across the whole school thereby increasing their value and reliability. Aimed at secondary teachers, this is an excellent staffroom resource which will stimulate discussion and improve practice.'- Sarah Brew, Parents in Touch

About the Author

Jayne Bartlett has worked in education for over ten years in a range of schools with roles at senior leadership level and is currently working freelance as an independent teaching and learning trainer and consultant.

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In 1550 the German adventurer Hans Staden was serving as a gunner in a Portuguese fort on the Brazilian coast. While out hunting, he was captured by the Tupinambá, an indigenous people who had a reputation for engaging in ritual cannibalism and who, as allies of the French, were hostile to the Portuguese. Staden’s True History, first published in Germany in 1557, tells the story of his nine months among the Tupi Indians. It is a dramatic first-person account of his capture, captivity, and eventual escape.

Staden’s narrative is a foundational text in the history and European “discovery” of Brazil, the earliest European account of the Tupi Indians, and a touchstone in the debates on cannibalism. Yet the last English-language edition of Staden’s True History was published in 1929. This new critical edition features a new translation from the sixteenth-century German along with annotations and an extensive introduction. It restores to the text the fifty-six woodcut illustrations of Staden’s adventures and final escape that appeared in the original 1557 edition.

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